NINO DEDENROTH
Creative Direction
Creative Strategy
Concept Development
Copywriting
I’ve been responsible for the development and execution of ad campaigns both on- and offline for clients like Danske Bank, 3 Mobile, Børns Vilkår, Cartoon Network and Sundhedsstyrelsens COVID-19 effort.
I do my best work while taking great ideas from strategy to execution with a diverse and talented team.
Keywords
Creative, strategy minded, media ambidextrous, culturally aware.
Special Skills
English and Danish copywriting, cultural submersion and fluency in both online and traditional communications.
Things you might not know just by looking at me...
I have started a bookstore in Vietnam, worked as an armed guard on a plantation in Costa Rica, played soccer inside the San Quentin prison against the inmates, spent Christmas in Bethlehem, run for office, lived abroad, traveled to 44 countries (6 no longer exist), given up alcohol for lent and once spent 6 months saying yes to everything.
Select Experience
Chief Creative Director, Story Lab – Egmont
Guiding Story Lab after the merger of several agencies, I led a diverse team of fourteen creatives, each with skills separate from my own. I took employee satisfaction and company morale from the pits of despair to creating an agency with a unique and embraced culture. We created campaigns forclients such as Nordisk Film, pip.dk, and Playstation.
Kubbco, Copenhagen, Creative Director
At KubbCo, I was instrumental in implementing insights-based creativity and new creative processes to elevate the creative output. During my tenure, we created work for Novo Nordisk, WSA, among others. For OLAPLEX, we created a TikTok awareness campaign reaching 11+ billion (yes, you read that right, billions with a 'B') video views
Advice A/S, Copenhagen, Senior Concept Developer
While at Advice A/S I created award winning campaigns and ads, while helping to build a creative department and taught a strategic consultancy to think and act like a confident creative agency. That meant managing up, changing the culture to accommodate for the creative process and implementing said processes.
CO+, Copenhagen, Senior Copywriter
Responsible for campaign and communication for clients such as Orangina, 3 Mobile, Rauch and Grundfos.
JVST, San Francisco, Senior Copywriter
At digital agency, JVST, I had the absolute pleasure of working with a group of MIT educated programmers and developers to produce never-before-seen experiences online and social media. We worked primarily with the gaming and entertainment industry and had way too many dogs in the office.
Buder Engel & Friends, San Francisco, Copywriter,
I was fortunate to work under the tutelage of legendary creative director Vince Engel. Besides being an incredible creative, he taught me that you can be just that, and at the same time not a terrible human.
School, Miami Ad School, San Francisco
I went to Miami Ad School, San Francisco and spent the first 6 years of my career in the Bay Area.
Chief Creative Director, Story Lab – Egmont
Guiding Story Lab after the merger of several agencies, I led a diverse team of fourteen creatives, each with skills separate from my own. I took employee satisfaction and company morale from the pits of despair to creating an agency with a unique and embraced culture. We created campaigns forclients such as Nordisk Film, pip.dk, and Playstation.
Kubbco, Copenhagen, Creative Director
At KubbCo, I was instrumental in implementing insights-based creativity and new creative processes to elevate the creative output. During my tenure, we created work for Novo Nordisk, WSA, among others. For OLAPLEX, we created a TikTok awareness campaign reaching 11+ billion (yes, you read that right, billions with a 'B') video views
Advice A/S, Copenhagen, Senior Concept Developer
While at Advice A/S I created award winning campaigns and ads, while helping to build a creative department and taught a strategic consultancy to think and act like a confident creative agency. That meant managing up, changing the culture to accommodate for the creative process and implementing said processes.
CO+, Copenhagen, Senior Copywriter
Responsible for campaign and communication for clients such as Orangina, 3 Mobile, Rauch and Grundfos.
JVST, San Francisco, Senior Copywriter
At digital agency, JVST, I had the absolute pleasure of working with a group of MIT educated programmers and developers to produce never-before-seen experiences online and social media. We worked primarily with the gaming and entertainment industry and had way too many dogs in the office.
Buder Engel & Friends, San Francisco, Copywriter,
I was fortunate to work under the tutelage of legendary creative director Vince Engel. Besides being an incredible creative, he taught me that you can be just that, and at the same time not a terrible human.
School, Miami Ad School, San Francisco
I went to Miami Ad School, San Francisco and spent the first 6 years of my career in the Bay Area.
Select Awards and Nominations
2020 – CCA, Silver, Creative Impact, “But Why?”
2020 – DDA, Bronze, Brand Impact - NGO / Nonprofit, “But Why?”
2019 – CCA, Bronze, Digital Advertising/Ambient, “GoMore”
2019 – CCA, Silver, SoMe Single post, “GoMore”
2019 – The True Award, nominated, Bedste Entertainment, "But Why? – Drenge"
2019 – The True Award, nominated, Bedste film/Long, "But Why? – Drenge"
2019 – CCA, nominated, Craft/Direction, “But Why? – Kiosken”
2019 – CCA, nominated, Film/Bio+Tv, “But Why? – Drenge”
2019 – CCA, nominated, Intergrated Campaigns, “But Why? – Kiosken”
2017 – The True Award, Bronze Award, best campaign, “Scamster”
2017 – The True Award, nominated, Audience award, “Os der elsker film"
2015 – The True Award, nominated, Best Campaign , “LO – Danmark Set udefra"
2014 – CCA, nominated, Branded Content, “DR Ultra – Mindcraft”
2014 – DIA, Nominated, Branded Content, “DR Ultra – Mindcraft”
2020 – CCA, Silver, Creative Impact, “But Why?”
2020 – DDA, Bronze, Brand Impact - NGO / Nonprofit, “But Why?”
2019 – CCA, Bronze, Digital Advertising/Ambient, “GoMore”
2019 – CCA, Silver, SoMe Single post, “GoMore”
2019 – The True Award, nominated, Bedste Entertainment, "But Why? – Drenge"
2019 – The True Award, nominated, Bedste film/Long, "But Why? – Drenge"
2019 – CCA, nominated, Craft/Direction, “But Why? – Kiosken”
2019 – CCA, nominated, Film/Bio+Tv, “But Why? – Drenge”
2019 – CCA, nominated, Intergrated Campaigns, “But Why? – Kiosken”
2017 – The True Award, Bronze Award, best campaign, “Scamster”
2017 – The True Award, nominated, Audience award, “Os der elsker film"
2015 – The True Award, nominated, Best Campaign , “LO – Danmark Set udefra"
2014 – CCA, nominated, Branded Content, “DR Ultra – Mindcraft”
2014 – DIA, Nominated, Branded Content, “DR Ultra – Mindcraft”