Hi, I’m Nino. I build creative strategies, concepts, and departments.
It all starts with an insight. An honest look at human nature that strikes at the core of who we are and who we want to be.
OLAPLEX – “11b Views”
“OLAFLEX”
OLAPLEX is a social-first hair care brand, rooted in science and community. A brand that truly celebrates all hair types, age groups, gender, and pronouns, across countries and cultures.
To kick off their first hashtag challenge, we needed a concept that embodies all of that - simple, cross-cultural, with little to no language barriers, and rooted in the brand's ethos of diversity, celebration, and inclusion.
Introducing #OLAFLEX, a global TikTok Hashtag challenge that unites the OLAPLEX community through their hair transformation journey.